It often happens that clients have a very vague idea of what they’re looking for in terms of interior design.
Maybe they’re testing the waters when it comes to aesthetics or color schemes.
3D interior rendering enables you to take your 2D designs and turn them into an impacting, colorful design that will leave your clients very pleased –even possibly ready to start a new project together.
This is where a 3D interior rendering comes in handy, helping you close more sales.
Keep reading and see the benefits of 3D interior rendering when it comes to selling more products.
- 1 What Does 3D Interior Renderings Mean?
- 2 Benefits of 3D Interior Renderings
- 3 How To Create 3D Interior Renderings That Sell
What Does 3D Interior Renderings Mean?
3D interior renderings are the ultimate response to a dilemma designers have been facing for years now –how to present a design idea in a compelling, straightforward, and yet stunning way?
3D renderings are the incredible result of technology put at the service of art and interior design. A rendering enables your clients’ vision to come to life.
In addition, 3D interior renderings offer designers a unique opportunity to show off their skills, knowledge of space and display of elements. All the while, you, as a marketer, give your client a sneak peek into the future.
A future they have the power to create and adapt to their very specification.
Benefits of 3D Interior Renderings
Show Products As They Are (What You See Is What You Get)
One of the remarkable traits of 3D interior renderings is that, once completed, the client will be able to see the end result exactly the way it will look like when finished.
Unlike previous presentation formats, with 3D renderings, the difference between what you see and what you’ll be able to later on touch, smell or feel, is non-existent.
The rendering is a digital mirror of your clients’ project. That is one of the many reasons companies are choosing them today.
Did you know 3D interior renderings are recyclable”? Well, you know now.
You can easily use the same “canvas” for a variety of “paintings” and the product will still be easy to show and alter, at your client’s wish and requirements.
For example, if your product requires a certain specific guideline for its proper implementation, the 3D rendering can serve for that purpose.
In the olden days, presenting a model was a much expected and nerve-wracking event.
It was the chance for marketers to meet with their client and show them in person, in the same room, a very close approximation of what they thought their client meant with a certain idea.
3D renderings changed that forever, thanks to outsourcing services that allow renderings to be shared with just a few clicks, for the client to later watch from the comfort of their office or home.
This way, the entire step of arranging a meeting is skipped, saving loads of production time.
Considering the very first glance at a project is hardly ever the final one, 3D rendering comes in to save the day and make both the designers and the clients’ lives a lot easier.
Thanks to these renderings, changes can be made as quickly and precisely as needed, thus providing the client the peace of mind knowing that the final product will only be made when the rendering is covered to their exact specifications.
A neat, precise, detailed 3D rendering also shortens the process of approval significantly.
Instead of having to wait weeks for a client to provide feedback on a first draft, as a marketer you’ll notice that all it takes from the other side is a few seconds.
They say first impressions are everything. A 3D rendering is the most professionally proven shortcut to get easy approval.
How To Create 3D Interior Renderings That Sell
Focus on Lighting
In the game of 3D rendering, lighting is the MVP.
- It needs to be realistic: to the extent that when tested in reality, the resemblance to the original has to be identical and precise.
- It should stand the test of any position the Sun is: This also means efficient use of light for different times of the day. Does your rendering shine in broad light, but go dull in little to no natural lighting? A detail like that could ruin your design. Keep in mind, visually speaking, light means life. Poorly executed lighting in a design could potentially be sending the wrong message to your client.
- Find strategic spots to put lighting on your side: What you want as a marketer is for lighting to do with an interior what makeup can do to a face — when used wisely and in certain strategic spots, it can make the whole room light up. And that’s what we’re looking for.
Here are a few examples of what just the right light can do.
Use Real Materials, Furniture, and Products
3D renderings work because they not only allow a client to actually get a full glimpse of their vision put into a computer software.
They work because what they’re looking at is a scheme which will later come to life in a room of their choice.
For this reason, every single element pertaining to the materiality of the project — from color palettes to type of furniture — needs to be available in actual real life.
Otherwise the design is just a beautiful work of art but, ultimately, impossible to make happen. Using real materials, products and furniture will give your design that extra realistic oomph it needs in order to get the initial foot forward.
Show, Don’t Tell
Last but not least, a 3D rendering is only as good as the ability of designers and marketers to truly capture the core vision of your client and make it bloom.
Often, designers choose to place as many objects and gizmos in the same scene, which results in a massive amount of “visual noise”. This tends to distract -or worse, intimidate- your client.
The balance we suggest is that you consider taking in consideration all your clients’ notes, and then choosing a handful of specific views, so as to enhance the most visually compelling sides of the design.
In other words, pick what is known as “money shots”, these are going to be your first focal points. From there, the final scheme needs to look endearing, comfortable, ample and lively.
It’s important to consider 3D renderings leave a much smaller margin of error than traditional design. That’s why each detail should be thought about and researched very carefully in accordance to the clients’ desires, so as to avoid a messy, unprofessional design.
Remember, an interior rendering is, in a certain way, a message. For this reason, whatever your client wants to “say”, that design should “scream” but with delicacy and in a visually impacting way.
And we know just how to help you get there.
Want to bring that extra oomph to your sales process? Try 3D visualization! Contact us and let us be part of your next project.