How to Use 3D Interior Renders to Boost your Sales 

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It’s not unusual for interior design clients to have a very vague idea of what they’re looking for. Maybe they’re unsure about space distribution, color schemes, or materials. 

Giving the client a clear understanding of your design ideas can also be complicated. 2D designs are rarely enough to give the client an immersive experience of the place they’ll call home. This is where a 3D interior rendering comes in handy, helping you close more sales. 

3D interior rendering enables you to take your 2D designs and turn them into an impacting and vibrant design that will please your clients and make them feel ready to start your project together. 

In this post, we’ll take a close look at what 3d interior renderings are, and how a high-quality rendering (or “render”) can help you grow your clientele.

What Are 3D Interior Renderings?

3D interior renderings are the ultimate response to a dilemma that seems intrinsic to design: How could one present a design idea in a compelling and accurate, yet stunning way? How could we convey our design so clients see the same beauty and possibility that we imagine?

The process of 3D rendering consists of using software to create a digital model of a 3D structure in an accurate and photorealistic way. 3D renderings are the incredible result of technology put at the service of art and interior design. A rendering enables your and your clients’ vision to come to life.  

Besides, 3D interior renderings offer designers a unique opportunity to show off their skills, understanding of space, and of how this project will enhance the client’s lifestyle. Meanwhile, you, as a marketer, give your client a sneak peek into the future. A future they have the power to create and adapt to their every desire

interior renderings house kipcreating

Benefits of 3D Interior Renderings

Let’s take a closer and more precise look into the benefits of 3D interior renderings. 

Show Products As They Are (What You See Is What You Get)

One of the most remarkable traits of 3D interior renderings is that once completed, the client will be able to see the result exactly the way it will look like when finished. 

The rendering is a digital mirror of your clients’ project. That is one of the many reasons why so many companies, from architecture to the automotive industry, are including 3D renderings in their sales process.

Unlike previous presentation formats, with 3D renderings, the difference between what you see and what you’ll be able to later on touch, smell or feel, is practically non-existent.

Easily Repurposable

Did you know 3D interior renderings are “recyclable”? Well, you know now. You can easily use the same “canvas” for a variety of “paintings” and the product will still be easy to show and alter, at your client’s wish and requirements. For example, if your product requires a certain specific guideline for its proper implementation, the 3D rendering can serve that purpose.

Easy To Share

Back in the day, presenting a model was a much expected and nerve-wracking event. It was the chance for marketers to meet with their client and show them in person, in the same room, a very close approximation of what they thought of as the materialization of their client’s wishes and needs. 

3D renderings changed that forever, thanks to outsourcing services that allow renderings to be shared with just a few clicks, for the client to later watch from the comfort of their office or home.

Cost-Effective

Considering the very first glance at a project is hardly ever the final one, 3D rendering comes in to save the day and make both the designers and the clients’ lives a lot easier. 

Thanks to these renderings, changes can be made as quickly and precisely as needed, thus providing the client with the peace of mind they need, knowing that the final product will only be made when the rendering is covered to their exact specifications.

Quick Approval

They say first impressions are everything. A 3D rendering is the most effective shortcut to easy approval. 

A neat, precise, and detailed 3D rendering also shortens the approval process. Instead of having to wait weeks for a client to provide feedback on a first draft, as a marketer, you’ll notice that all it takes from the other side is a few seconds. 

The possibility of seeing the project in its final form makes the client feel that they’re in control. A detailed rendering is a way of communicating that nothing will be left to chance when turning that project into a reality.

How To Create 3D Interior Renderings That Sell

Focus on Lighting 

In the game of 3D rendering, lighting is the MVP. 

  • It needs to be realistic: to the extent that when tested in reality, the resemblance to the original is identical and precise. 
  • It should stand the test of any position the sun is in: This also involves efficient use of light for different times of the day. Does your rendering shine in broad daylight, but go dull with little to no natural lighting? A detail like that could ruin your design. Keep in mind that, visually speaking, light means life. Poorly executed lighting in a design could potentially be sending the wrong message to your client.
  • Find strategic spots to put lighting on your side:  What you want as a marketer is for lighting to do with an interior what makeup can do to a face — when used wisely and in certain strategic spots, it can make everything look better, more balanced and visually comforting. And that’s what we’re looking for.

Here are a few examples of what the right lighting can do.  

3D interior renderings house kipcreating
3D interior renderings living room kipcreating
3D interior renderings mall kipcreating

Use Real Materials, Furniture, and Products 

3D renderings work because not only do they allow a client to actually get a full glimpse of their vision put into computer software, they also allow the client to plan and put their ideas to the test in a realistic environment. For this reason, every single element pertaining to the materiality of the project — from color palettes to type of furniture — needs to be available in actual real life. 

Otherwise, the design is just a beautiful work of art but, ultimately, impossible to make into a reality. Using real materials, products and furniture will give your design that extra realism it needs to get the initial foot forward. 

3D interior renderings bedroom kipcreating

Show, Don’t Tell

Last but not least, a 3D rendering is only as good as the ability of designers and marketers to truly capture the core vision of their client and make it bloom. 

Often, designers choose to place too many objects and gizmos in the same scene, which results in a massive amount of “visual noise”. Doing so is very likely to distract -or worse, intimidate- your client. 

The balance we suggest is that you consider taking into consideration all your client’s notes, and then choose a handful of specific views, to enhance the most visually compelling sides of the design. 

In other words, pick what is known as “money shots”, these are going to be your first focal points. From there, the final scheme needs to look endearing, comfortable, ample, and lively. 

It’s important to consider 3D renderings leave a much smaller margin of error than more traditional project presentation formats. That’s why each detail should be thought about and researched very carefully in accordance with the clients’ desires and needs. A minuscule mistake could result in your design looking rough or unpolished. 

rendering living room kipcreating

Remember, an interior rendering is, in a certain way, a message. For this reason, whatever your client wants to “say”, that design should “scream” but with delicacy and in a visually impacting way. 

And we know just how to help you get there. Want to take your sales process to the next level? Try 3D visualization! Contact us and let us be part of your next project. 

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